Articles by Ron Thomas

Adding Jazz to Your Menu: An Insiders Guide to Making Jazz Work at Your Restaurant

by Ron Thomas
March 19, 2003

Principle #1: “The Miles Davis Principle"

Miles Davis hated the word Jazz. Duke Ellington wasn't crazy about it either. The word suggested to them an insulting marginalization of their music. Even though you plan to have primarily Jazz in your establishment, avoid the word “Jazz" as much as possible and don't pontificate about the music. Just say, “Someone in-house books musicians for me".

Getting Started:

Take any restaurant, standing alone, attached to a hotel, even a cocktail lounge adjoining a ...